‘Footfall’ is a time-series statistic that is used to measure the number of people is received within in a specific location and a given timeframe.

Aggregated footfall data is used to compare the popularity of each point of installation; historical data can be gathered and stored over time and can be used to monitor an increase or decrease in visitors.

Footfall counters are automatic, sensing technology-based approaches for quantifying footfall statistics. This technology is also often referred to as ‘pedestrian counters’ or ‘people counters’.

Businesses and Retailers measure footfall for a variety of reasons: to gain valuable analytics and key performance indicators, to improve the visitor experience, to save money, to see current occupancy and to optimise operations.

Community agencies use footfall to measure attendance as a foundation for budgeting, staffing, and service requests while combatting increasing financial pressures.

The Overhead 3D People Counter is very robust, easy to install and has low infrastructure requirements. It’s delivered pre-calibrated, simplifying setup.

As the device is powered by a network cable (PoE) and the information is sent directly over the Internet to our Cloud Dashboard no additional hardware is required.

The Overhead 3D People Counter stereo vision imaging can filter objects by height, shape and size. Separate counts can be generated for in and out traffic whilst trolleys and shadows are ignored.

Installing the Overhead 3D People Counter is easy!
All it takes is 3 simple steps.

How a local council monitored the usage of Community Parklet Pop-Ups

Background

The temporary community parklets are a new form of public space popping up in parking bays across council districts.

The fenced modular designs offer extra opportunities for residents to sit and relax, meet friends and family or enjoy a snack or coffee outdoors. 

The local council was keen to capture visitation data at each of the community parklets for evaluation and future planning.